While working for Hewlett Packard, Beth realized the importance of utilizing the DiSC assessment in business. To this day Beth consistently works with the DiSC assessment in her own coaching and training practice to develop a baseline for effective communication and to help her clients understand different behavior styles.
DiSC® is a behavior assessment tool based on the Disc theory of psychologist William Marston. Marston’s theory centers on four different personality traits: Dominance, Inducement, Submission, and Compliance. In his book, “The Emotions of Normal People”, which inspired the DiSC personal behavior profiles, Marston examined the behavior of individuals in their environment. He focused on people’s observable behavior and found that behavioral characteristics can be grouped into four major behavior styles. People generally have some of all four styles, but each individual behaves in the patterns and routines of a primary style and a secondary style.
Recognizing the importance of Marston’s work, Dr. John Geier from the University of Minnesota researched and updated Marston’s findings. The DiSC model of human behavior explains “why people do what they do.” The dimensions of Dominant, Inspiring, Steady, and Compliant make up the DiSC model. The DiSC model of behavior highlights strengths and weakness.
Effective communication with other people is a primary function of human beings. You will increase your “self-awareness” by exploring your behavior style. During the process you will develop an appreciation for the communication and motivational needs of others.
***There are many different versions of the test; the most prominent is DiSC (distinguishing itself with a lowercase “i”) marketed by Inscape Publishing (subsequently acquired by John Wiley and Sons). Other DISC tests are marketed by various organizations. Because the versions of the assessment do vary, ask for research on the validity of any version before purchasing.